Playtika's mobile game gets a fun commercial starring Sharon Stone, with her digital double created using state-of-the-art 3D scanning and 4D volumetric performance capture technology. The project involved creating four characters, three environments, and simulating hair and clothing. 3SISTERS collaborated with Grossman TV Productions for 2D graphics and color correction.
Client: Playtika, Paradiso
Project Year: 2022
Starring: Sharon Stone
VFX Supervisor & Lead 3D Artist: Daniel Shamota
VFX Producer & Compositing Artist: Natalia Raz
Creative Director: Peter Filatov
Technical 3D & FX Artist: Roy Rosen
Finger Rigging & CFX Artist: Bogdan Zykov
Lead Compositing Artist: Sergey Khokhlov
Finger Animation Artist: Albina Levchyk
Color: Grossman TV
Sharon Stone said: Being part of this innovative and engaging project has been an amazing experience and it was a pleasure to work with the Playtika team. The finished product is incredible - I can't believe how accurate and life-like my superhero character is! It has been wonderful to take on this new role,and at the same time, to promote play and fun through the iconic Slotomania game.
The shoot took place in Los Angeles ↗, with remote supervision from Tel Aviv by Daniel Shamota. Building on past projects like the John Goodman commercial created with green screen by our colleagues at Grossman TV, we employed complex 4D scanning technology to capture Sharon's anatomy and facial details.
While powerful, 4D volumetric scanning demands substantial time and resources. Meticulous post-processing of the raw 3D scan data amounting to 60 scans per second and over 80 terabytes of data is hugely challenging. Our robust pipeline leverages Houdini to track intricacies like teeth, hair and eyes.
Recreating a celebrity digital twin like Sharon posed greater complexity than a fictional character. Her digital likeness demanded capturing her innate charisma and allure that the world recognizes so distinctly.
Our team tirelessly honed the hairstyle, cloak and collar through over 50 versions to achieve photorealism, factoring in variables like light and lens effects. We tapped into the 4D scans' textural subtleties, even vascular details, for greater authenticity.
Despite animating four characters across three environments with hair and cloth simulation, our procedural strategy and parallel workflow enabled unprecedented project velocity. We progressively layered in specifics, letting the details unfold organically.
With this volumetric capture, all directorial decisions shift to post-production flexibility. As both director and cinematographer, the creative team could enjoy unlimited freedom to pick angles, compositions and scenarios. This paradigm change expands creative possibilities to craft novel meta-realities. The line between physical and digital worlds blurs. Transferring one's persona into a parallel dimension through a virtual twin pushes the boundaries of what’s real.